A Primer on Licensing, Second Edition is the only book you'll need to get your licensing program off to a fast, definitive start.  This fact filled book leads you step by step through:   Trademarks and service marks, Program goals, objectives and management, Collection of royalties and record-keeping, Negotiating the license agreement, Enforcement of rights, and Expanding into the international marketplace.  A Primer on Licensing, Second Edition includes standard updated forms every licensing administrator needs:  Licensing Agreement, License Inquiry Form, Sales & Royalty Report, Infringer Report, and  Cease & Desist Notice.

A primer on licensing

Revoyr, Jack

Law Practice

GB Press

Licensee Survival Guide.

Reference

Kent Pr

<p>A Primer on Licensing is the only book you'll need to get your licensing program off to a fast, definitive start. This fact-filled book will lead you step-by-step through trademarks and service marks; program goals, objectives and management; collection of royalties and record-keeping; negotiating the licensing agreement; enforcement of your rights; creating and implementing effective marketing plans; and expanding your efforts into the international arena.<br>Included also are a Standard Licensing Agreement, a sample Cease and Desist notice, and 12 other specific documents.<br>Whether you're licensing your corporate logo, celebrity identities, copyrights, or trademarks, A Primer on Licensing is the authoritative source for information.</p>

A Primer on Licensing

Business & Money

See the best price to sell, buy, or rent books by Revoyr, Jack. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Revoyr, Jack