A Primer on Licensing
Description:
A Primer on Licensing is the only book you'll need to get your licensing program off to a fast, definitive start. This fact-filled book will lead you step-by-step through trademarks and service marks; program goals, objectives and management; collection of royalties and record-keeping; negotiating the licensing agreement; enforcement of your rights; creating and implementing effective marketing plans; and expanding your efforts into the international arena.
Included also are a Standard Licensing Agreement, a sample Cease and Desist notice, and 12 other specific documents.
Whether you're licensing your corporate logo, celebrity identities, copyrights, or trademarks, A Primer on Licensing is the authoritative source for information.
Best prices to buy, sell, or rent ISBN 9780962710643
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Frequently Asked Questions about A Primer on Licensing
The price for the book starts from $18.28 on Amazon and is available from 8 sellers at the moment.
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As for the A Primer on Licensing book, the best buyback offer comes from and is $ for the book in good condition.
The A Primer on Licensing book is in very low demand now as the rank for the book is 5,128,520 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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