Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan image
ISBN-10:

0962141550

ISBN-13:

9780962141553

Author(s): Jim Avery
Released: Dec 30, 1993
Publisher: Copy Workshop
Format: Paperback, 0 pages
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Description:

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.












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