Beyond the 30-Second Spot: Enhancing the Media's Role in Congressional Campaigns

Beyond the 30-Second Spot: Enhancing the Media's Role in Congressional Campaigns image
ISBN-10:

0939715112

ISBN-13:

9780939715114

Released: Jan 01, 1986
Format: Paperback, 156 pages
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Description:

The potential of radio, television and more recently cable to serve as this country's electronic soapbox has long been recognized. Yet, during every election period there are complaints about the way candidates use the electronic media. As disenchantment with the current system has mounted, commentators and members of Congress have proposed ways to change the laws governing political broadcasting. This study analyzes these proposals that would reform political advertising.











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