The potential of radio, television and more recently cable to serve as this country's electronic soapbox has long been recognized. Yet, during every election period there are complaints about the way candidates use the electronic media. As disenchantment with the current system has mounted, commentators and members of Congress have proposed ways to change the laws governing political broadcasting. This study analyzes these proposals that would reform political advertising.

Beyond the 30-Second Spot: Enhancing the Media's Role in Congressional Campaigns

Politics & Social Sciences

BERNSTEIN, Ken

Hoff, Paul S.

Social Sciences

University Press of America

See the best price to sell, buy, or rent books by Hoff, Paul S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hoff, Paul S.

See the best price to sell, buy, or rent books by Hoff, Paul S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Beyond the 30-Second Spot: Enhancing the Media's Role in Congressional Campaigns