Back to the Basics of Selling

The winners in the new economy are those who master the basics better than their competition does. In Back to the Basics of Selling, Gerhard Gschwandtner, founder and publisher of Selling Power magazine, guides the reader to the sweet spot of selling: the often overlooked fundamentals. These easy to read, thought-provoking short essays have generated an enthusiastic response from the more than 200,000 readers of Selling Power magazine. This book offers hands-on insights into such vital subjects as: How to make change your ally The selling power of words The value of curiosity How to create trust How to create winning attitudes How to turn setbacks into comebacks A 10-step plan for success How to cure talk-aholism Part one reviews the fundamental elements of a winning sales organization. Part two explores the personal and professional qualities salespeople need to have to win. Back to the Basics of Selling is written for the consummate sales professional who wants to move out of the comfort zone and step into the winner's circle.