Marketing Health Care to Women: Meeting New Demands for Products and Services

Women buy more over-the-counter and prescription drugs and spend more money per person than men on health care. Women tend to be the primary decision-makers for family health care, and often it is women who prompt men to see a physician. This book is must-reading for marketers linked to drug companies, hospitals, health-insurance plans, and medical-supply companies. It also discusses the potential for nonmedical health products such as comfort pillows for breast feeding and diet supplements.