<p>Women buy more over-the-counter and prescription drugs and spend more money per person than men on health care. Women tend to be the primary decision-makers for family health care, and often it is women who prompt men to see a physician. This book is must-reading for marketers linked to drug companies, hospitals, health-insurance plans, and medical-supply companies. It also discusses the potential for nonmedical health products such as comfort pillows for breast feeding and diet supplements.</p>

Marketing Health Care to Women: Meeting New Demands for Products and Services

Health, Fitness & Dieting

Braus, Patricia

Women's Health

Intertec Pub Group

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Books by Intertec Pub Group

See the best price to sell, buy or rent books by the Intertec Pub Group publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Health Care to Women: Meeting New Demands for Products and Services