How to Generate Word of Mouth Advertising : 101 Easy and Inexpensive Ways to Promote Your Business

New ways to get the most powerful, least expensive form of advertising.
-- Never just hope for favorable comments again; stop negative chatter and shape positive comments.
-- Demonstrates how to make customers the best part of any sales force.
-- Step-by-step examples that get people talking about products and services.

The idea that word of mouth advertising could be successfully generated and need not be left to luck was first suggested in Talk is Cheap, also by the same authors. Their new book on the subject goes beyond concepts and provides 101 new ideas for generating word-of-mouth advertising in an easy-to-use recipe format. Describes gifts that automatically spark conversations about a business, shows how customers can be empowered to speak for a business, and what kinds of information can be disseminated to generate beneficial word-of-mouth comments.