More than 195 ideas and techniques to get your customers generating positive word of mouth advertising plus over three dozen ways to prevent negative word of mouth comments from doing any damage to your business.

Talk Is Cheap: Promoting Your Business Through Word of Mouth Advertising

Business & Money

Harris, Godfrey

Harris, Gregrey J.

Management & Leadership

Americas Group

Book by Harris, Godfrey, Harris, Gregrey J.

Power Buying: How to Get What You Expect Without Negotiations

Education & Reference

New ways to get the most powerful, least expensive form of advertising. -- Never just hope for favorable comments again; stop negative chatter and shape positive comments. -- Demonstrates how to make customers the best part of any sales force. -- Step-by-step examples that get people talking about products and services.
The idea that word of mouth advertising could be successfully generated and need not be left to luck was first suggested in Talk is Cheap, also by the same authors. Their new book on the subject goes beyond concepts and provides 101 new ideas for generating word-of-mouth advertising in an easy-to-use recipe format. Describes gifts that automatically spark conversations about a business, shows how customers can be empowered to speak for a business, and what kinds of information can be disseminated to generate beneficial word-of-mouth comments.

How to Generate Word of Mouth Advertising : 101 Easy and Inexpensive Ways to Promote Your Business

See the best price to sell, buy, or rent books by Harris, Gregrey J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Harris, Gregrey J.

See the best price to sell, buy, or rent books by Harris, Gregrey J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Talk Is Cheap: Promoting Your Business Through Word of Mouth Advertising

Power Buying: How to Get What You Expect Without Negotiations

How to Generate Word of Mouth Advertising : 101 Easy and Inexpensive Ways to Promote Your Business