Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World image
ISBN-10:

0887306721

ISBN-13:

9780887306723

Author(s): Allen, Frederick
Edition: First Edition
Released: Jan 01, 1994
Publisher: Harpercollins
Format: Hardcover, 500 pages
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Description:

A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.












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