The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk image
ISBN-10:

088730592X

ISBN-13:

9780887305924

Author(s): Trout, Jack; Ries, Al
Edition: First Edition
Released: Jan 01, 1993
Publisher: Harpercollins
Format: Hardcover, 143 pages
to view more data

Description:

Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. $75,000 ad/promo. Tour.












We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.