Marketing Revolution: A Radical Manifesto for Dominating the Marketplace

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Marketing Revolution: A Radical Manifesto for Dominating the Marketplace image
ISBN-10:

0887305725

ISBN-13:

9780887305726

Released: Jan 01, 1993
Publisher: HarperBusiness
Format: Paperback, 336 pages
Related ISBN: 9780887304811

Description:

The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.

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