The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace

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The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace image
ISBN-10:

0887304818

ISBN-13:

9780887304811

Author(s): Kevin J. Clancy
Edition: First Edition
Released: Jan 01, 1991
Publisher: HarperBusiness
Format: Hardcover, 256 pages
Related ISBN: 9780887305726

Description:

In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.

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