<p>Clears up misconceptions about marketing, looks at specific cases, and offers practical advice on assessing a marketing approach</p>

Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

Business & Money

Clancy, Kevin J.

Shulman, Robert S.

Management & Leadership

McGraw=Hill

<p>The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.</p>

Marketing Revolution: A Radical Manifesto for Dominating the Marketplace

Marketing & Sales

HarperBusiness

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Books by Shulman, Robert S.