Package Printing, 2nd Edition

The package is the product it not only protects the contents and conveys information, but it must also sell itself! Package Printing, Second Edition is the definitive guide to this ubiquitous graphic communication medium. This book, written for the package buyer, the printer, the artist and designer, the supplier of printing equipment and materials, and students of printing and packaging, can be used as a reference, textbook, or training tool. In addition to a comprehensive glossary of packaging, 190 illustrations, and 70 tables, the book includes 14 chapters on a wide range of topics.