Visual Merchandising and Display

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Visual Merchandising and Display image
ISBN-10:

0870057340

ISBN-13:

9780870057342

Edition: Subsequent
Released: Jan 01, 1991
Publisher: Fairchild Books
Format: Hardcover, 312 pages

Description:

This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.

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