Visual Merchandising and Display

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Visual Merchandising and Display image
ISBN-10:

1563671735

ISBN-13:

9781563671739

Author(s): Martin M. Pegler
Edition: Fourth Edition
Released: Jan 01, 1999
Format: Hardcover, 368 pages

Description:

This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.

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