Advertising for Modern Retailers: Making It Work in a Consumer World

Advertising for Modern Retailers: Making It Work in a Consumer World image
ISBN-10:

0870051008

ISBN-13:

9780870051005

Released: Jan 01, 1974
Publisher: Fairchild Books
Format: Hardcover, 239 pages
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Description:

Discusses budget planning, consumer research, copywriting, art layout, and other skills important to multi-media product promotion

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