Social Media 3.0: It's Easier Than You Think

Create the online buzz to boost business and increase sales. Author and successful businesswoman Carol Morgan will show you how to get sales results by connecting effectively online. She will help you embrace social media, connect with your customers, sharpen your long-term strategy, and get the most from the newest form of cost-effective marketing. The updated edition of Social Media 3.0 includes even more practical ideas, offers more examples from real businesses, and shows how to work smarter, not harder, by using social media. This comprehensive resource includes sample monthly plans for maintaining a social media presence, discusses the results of real, effective social media campaigns and offers new tips on Creating effective mobile websites; Using the latest Facebook features; Avoiding Panda and Penguin traps; Engaging your markets using Google+, Instagram, Tumblr, Pinterest, Foursquare, Houzz, Linkedin, and other sites; Getting started with Podcasting and more!