Hospitality Sales & Marketing

The third edition of Hospitality Sales And Marketing includes new material on a number of topics: partnership marketing and strategic alliances, branding, the extended-stay market, Internet, fax, CD-Rom use, database marketing, assigning account responsibility, catering promotions, and timesharing, to name a few. It also contains many features to help students. Each chapter begins with an outline and competencies and ends with review questions, a glossary of key terms, a list of relevant Internet sites, and a review quiz.