Hospitality Sales & Marketing

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Hospitality Sales & Marketing image
ISBN-10:

0866121757

ISBN-13:

9780866121750

Author(s): Abbey, James R.
Released: Jan 01, 1998
Format: Paperback, 450 pages

Description:

The third edition of Hospitality Sales And Marketing includes new material on a number of topics: partnership marketing and strategic alliances, branding, the extended-stay market, Internet, fax, CD-Rom use, database marketing, assigning account responsibility, catering promotions, and timesharing, to name a few. It also contains many features to help students. Each chapter begins with an outline and competencies and ends with review questions, a glossary of key terms, a list of relevant Internet sites, and a review quiz.

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