Crowning the Customer

This title discusses how to become customer driven. Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains: the 'Boomerang Principle' (bringing the customer back); how to get the feel of the market place; how to listen effectively to the customer; customer panels; why you should increase the number of complaints; and, how to introduce fun and surprise into business. It is an essential handbook for managers, company directors, employees and students.