Crowning the Customer : How to Become Customer-Driven

Crowning the Customer : How to Become Customer-Driven image
ISBN-10:

0862787637

ISBN-13:

9780862787639

Author(s): Feargal Quinn
Edition: 2nd
Released: Feb 04, 2002
Publisher: GILL MACMILLAN
Format: Paperback, 160 pages
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Description:

Customer service is the new competitive business battleground. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. Feargal Quinn explains: The 'Boomerang Principle' (bringing the customer back); How to get the feel of the market place; How to listen effectively to the customer; Customer panels; Why you should increase the number of complaints; How to introduce fun and surprise into business. An essential handbook for managers, company directors, employees and students.

























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