Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them

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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them image
ISBN-10:

0844233544

ISBN-13:

9780844233543

Author(s): Schultz, Don E.
Edition: 3
Released: Nov 01, 1998
Format: Hardcover, 231 pages

Description:

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.

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