Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
Released: Nov 01, 1998
Publisher: Natl Textbook Co Trade
Format: Hardcover, 231 pages
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Description:
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
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