Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them

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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them image
ISBN-10:

0844233676

ISBN-13:

9780844233673

Author(s): Don E. Schultz
Edition: Second Printing
Released: Jan 01, 1993
Publisher: NTC Pub. Group
Format: Paperback, 280 pages

Description:

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.

    * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.

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