The Librarian's Nitty-Gritty Guide to Content Marketing

"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." -Content Marketing InstituteContent marketing has become an established service in the among ad agencies and Internet marketers. Major brands develop their own operations. Laura Solomon will put this new marketing practice into a library perspective. She will follow the practice of the content marketing medium, chunking the text, using lots of heads, lists, and infographics. Nuts and bolts adive inculdes identifying target audiences, creating editorial calendars, and measuring results.