Facebook, Twitter, MySpace, LinkedIn: it s difficult enough to keep abreast of social media Web sites, let alone understand how they fit into today s library. This practical resource brings together current information on the topic in a concise format that s easy to digest. Laura Solomon is a librarian with more than a decade of experience in Web development, design, and technology, and her timely guide 
<ul>
<li>Provides context on the social media phenomenon</li>
<li>Offers practical advice on how libraries can choose, use, and monitor these tools effectively</li>
<li>Identifies additional resources and best practices</li>
</ul>
 Solomon has written a unique, to-the-point guidebook for those ready to jump into the deep end of the pool and commence or improve their library s tweeting, posting, and friending.

Doing Social Media So It Matters: A Librarian's Guide (ALA Editions Special Reports)

Politics & Social Sciences

Solomon, Laura

Social Sciences

ALA Editions

The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedbackIncluding a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.

The Librarian's Nitty-Gritty Guide to Social Media

Reference

"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." -Content Marketing InstituteContent marketing has become an established service in the among ad agencies and Internet marketers. Major brands develop their own operations. Laura Solomon will put this new marketing practice into a library perspective. She will follow the practice of the content marketing medium, chunking the text, using lots of heads, lists, and infographics. Nuts and bolts adive inculdes identifying target audiences, creating editorial calendars, and measuring results.

The Librarian's Nitty-Gritty Guide to Content Marketing

Poetry. What is the hermit? A crab? A card drawn from a tarot deck? Sage, lunatic, scholar, mad scientist, philosopher or monk? A rebel or recluse, a wandering samurai, a stranger in an even stranger land, an immigrant, an exile, a tourist, a hero or anti-hero? Do hermits live apart from others or alone among others like them? Do they abide in the remote landscapes of legends or in our modern-day cities? Can a woman be a hermit? Who is not a hermit? In this third collection of poems by Laura Solomon, the Hermit embodies the complicated search for simplicity and shared solitude both at home and abroad. These poems explore the struggle to articulate a precision in language, people, places, and emotions by placing the poet at the heart of a monomyth. This is a gut-wrenching collection that meditates on truth, the unconscious, and the sacrifices of love.

The Hermit

Literature & Fiction

Poetry

Ugly Duckling Presse

The stories in Alternative Medicine can be broadly defined as black comedy with a twist of surrealism. This collection features two Bridport finalists (2004, 2005) and one Willesden Herald finalist (2007). In the story 'Sprout' a woman starts sprouting feathers after purchasing a demonic duvet. The narrator of 'The Most Ordinary Man in the World' glimpses a life free from his sister's tyranny only to end back firmly under her thumb. In 'The Killing Jar' a boy's spider spies on his adulterous father and reports back to its owner. In 'The New Heart' a man experiences somebody else's memories after receiving a heart transplant. The story 'Mandy' features a strangely obsessed protagonist. Everyday sadness at a refugee going blind is sketched out in 'Blindness'. Childhood relationships are depicted in the short story 'Pets' and in 'Piano Lessons/War Stories' the narrator reflects upon her grandfather's time fighting in World War 2. A girl's disappointing relationships with her parents are portrayed in 'The Eternal Disappointment of the Much Anticipated Event.' The stories show human life in various forms and endeavours.

Alternative Medicine

Short Stories & Anthologies

Woven Words Publishers OPC Pvt. Ltd.