Marketing Your Services : For People Who Hate to Sell

No matter what the size of the business, Marketing Your Services: For People Who Hate to Sell offers more than 1,000 practical tips that will make an effective marketer out of anyone who wants to serve customers better.
From networking with prospective clients to offering free seminars, from publishing a newsletter to issuing a press release, Rick Crandall can pump up any marketing plan to attain real results. Each chapter offers specific examples, dozens of ideas, and an "Action Agenda" of things you can do right now to get started.