To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services, a grassroots guide to marketing and building relationships with customers to achieve success. Directed primarily to entrepreneurs, small business owners and solo service providers, the book offers more than 1000 practical tips that can help make a marketer out of anyone who wants to serve customers better. Crandall intentioned this book as a marketing crash course specifically for service providers – from lawyers to freelance writers, from carpenters to landscapers. All of the basics of marketing are explained in easy-to-understand terms. Helpful hints, tips and suggestions are illustrated through examples with which non-professional marketers can easily identify. The overall tone is conversational and reassuring.The expanded &amp; updated edition reflects a thorough revisior including a change in organization, so the book begins with chapters on marketing basics -- like advertising, sales, and publicity -- then moves into more focused chapters addressing professional and relationship building methods. A new chapter on online marketing is included and examples of effective online marketing techniques and strategies are woven in throughout. Self-motivation is given more extensive coverage, international examples have been added as have more specific examples from service business start-ups. The lengthy appendices have been updated to include new templates and examples.

Marketing Your Services : For People Who Hate to Sell

Business & Money

Crandall, Rick

Management & Leadership

McGraw=Hill

The uplifting story of two unlikely mountaineers: a man in late middle age and a fearless pint-sized pup who, together, scale Colorado's highest peaks. By the time life had finished hitting Rick Crandall from all sides, he was at the lowest point of his life, both personally and professionally. Depressed to find himself facing a mid-late-life age crisis and watching his finances crumble as the tech industry bubble burst, he hopes his future isn't headed downhill. It was at this critical juncture in their new marriage that his wife Pamela made an astute and life-changing suggestion: "Let's get a dog." So begins the story of Emme, a 200-pound Saint Bernard trapped in the body of 5-pound Australian terrier puppy. Soon, Emme and Rick hit the hiking trails around Aspen, Colorado. While she is groomed to be a show dog, it's soon obvious that her heart is in the hills and with Rick, who decides to add more challenging hikes to the mix. Before long, they are scaling Colorado's "fourteeners," peaks with altitudes of over 14,000 feet. On one magical day, Emme climbs to the top of four "fourteeners," a quarter of the sixteen such peaks she will complete during her life without once being carried on a trail or on the rocks on the way to a summit. In mountaineering Rick realizes he has found—in his late sixties—his life's new passion. This is where Emme has led him—out of the abyss and to the top of the mountain. She was never really walking behind: she was nudging him along until he found his stride. Even after Rick understood the glory of climbing, it was Emme still doing the leading, until Rick learned how to lead himself.

The Dog Who Took Me Up a Mountain: How Emme the Australian Terrier Changed My Life When I Needed It Most

Biographies & Memoirs

Cosgriff, Joseph

Regional U.S.

HEALTH COMMUNICATIONS+ INC

No matter what the size of the business, Marketing Your Services: For People Who Hate to Sell offers more than 1,000 practical tips that will make an effective marketer out of anyone who wants to serve customers better. From networking with prospective clients to offering free seminars, from publishing a newsletter to issuing a press release, Rick Crandall can pump up any marketing plan to attain real results. Each chapter offers specific examples, dozens of ideas, and an "Action Agenda" of things you can do right now to get started.

Industries

Contemporary Books

Suggests hundreds of marketing ideas for owners of all types of small or large businesses.

Marketing Your Services: For People Who Hate to Sell

Select Pr

Marketing Magic: Proven Pathways to Success

Economics

Sports & Outdoors

Biographies

Highbridge Co

Celebrate Customer Service: Insider Secrets

Processes & Infrastructure

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Books by Crandall, Rick