Marketing Planning: A Step-By-Step Guide

This hands-on guide provides a complete step-by-step blueprint for creating & implementing successful marketing plans in any business. It shows how to develop a strategy for successful growth, & how to prepare a detailed marketing plan to execute that strategy. Covers every stage of the process from the fundamentals of what makes businesses profitable -- to how to set up & run an ongoing monitoring system for your successful marketing plan. It features scores of worksheets, charts, checklists, & sample plans -- plus 100s of examples, case histories, & marketing research projects. You'll see what works, what doesn't, & how to make it work for you.