<p>This hands-on guide provides a complete step-by-step blueprint for creating &amp; implementing successful marketing plans in any business. It shows how to develop a strategy for successful growth, &amp; how to prepare a detailed marketing plan to execute that strategy. Covers every stage of the process from the fundamentals of what makes businesses profitable -- to how to set up &amp; run an ongoing monitoring system for your successful marketing plan. It features scores of worksheets, charts, checklists, &amp; sample plans -- plus 100s of examples, case histories, &amp; marketing research projects. You'll see what works, what doesn't, &amp; how to make it work for you.</p>

Marketing Planning: A Step-By-Step Guide

Business & Money

James Walter Taylor

Economics

Diane Pub Co.

See the best price to sell, buy, or rent books by James Walter Taylor. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by James Walter Taylor

See the best price to sell, buy, or rent books by James Walter Taylor. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Planning: A Step-By-Step Guide