Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences)

Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences) image
ISBN-10:

0787901202

ISBN-13:

9780787901202

Edition: 1
Released: Oct 26, 1995
Publisher: Jossey-Bass
Format: Hardcover, 304 pages
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Description:

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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