This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a market research project, from the initial formulation to the final report and includes case studies and Internet exercises.

Marketing Research

Seymour Sudman

Business & Money

McGraw–Hill Education

Marketing Research : A Problem-Solving Approach

Marketing & Sales

Mcgraw-Hill College

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences)

Health, Fitness & Dieting

Norbert Schwarz

Norman Bradburn

Psychology & Counseling

Jossey-Bass

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Brian-Wansink

Norman M. Bradburn

Thinking About Answers: The Application of Cognitive Processes to Survey Methodology

Politics & Social Sciences

Philosophy

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)

Imprint unknown

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Books by Seymour Sudman