CASINO MANAGEMENT: PAST, PRESENT AND FUTURE

Casino Management: Past, Present, Future shows how to manage a casino while keeping students entertained and focused on current materials. It examines the development of gaming, the internal and external environment of the casino company, and the marketing strategies that can be developed. By using empirical studies and current articles on casinos, and by discussing a variety of topics, this book gives students a complete understanding of the casino industry. A computer simulation of casino games, reasons why people gamble, controversial arguments regarding Native American gaming operations, and future directions of casino gaming are included on a disk with each book. A Web Site has been designed to accompany this text, containing relevant Internet links, homework assignments, photos, and clip art. An Instructor's Manual is available upon adoption.