The Innovation Imperative: Strategies for Managing Product Models and Families

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The Innovation Imperative: Strategies for Managing Product Models and Families image
ISBN-10:

078631009X

ISBN-13:

9780786310098

Released: Oct 01, 1996
Format: Hardcover, 275 pages
Related ISBN: 9780256228977

Description:

Presents the concept of dynamic competition to describe the rapid shift of both product models and technology that companies are increasingly pushed into to remain competitive. Presents a series of case studies and develops a framework to classify and explain many of the important phenomena of the current commercial environment, and to create strategies and management styles to match them. Annotation c. by Book News, Inc., Portland, Or.

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