Shameless Exploitation In Pursuit of the Common Good: The Madcap Business Adventure By the Truly Oddest Couple

In 1978, Paul Newman and A. E. Hotchner decided they would offer Paul's salad dressing (usually distributed to neighbors at Christmas) to a few local stores. It was enthusiastically received, and the freewheeling, irreverent entrepreneurs became major players in the food business. Here they recount the picaresque saga of their nonmanagement adventure, describing how they systematically disregarded the advice of experts and succeeded through instinct, imagination, and luck.