Advertising Media Planning: A Brand Management Approach
0765626365
9780765626363
Description:
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Best prices to buy, sell, or rent ISBN 9780765626363
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