Advertising Media Planning: A Brand Management Approach

<p>Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.</p>

Business & Money

Jugenheimer, Donald W.

Kelly, Larry D.

Bartel Sheehan, Kim

Marketing & Sales

Routledge

See the best price to sell, buy, or rent books by Kelly, Larry D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kelly, Larry D.

See the best price to sell, buy, or rent books by Kelly, Larry D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising Media Planning: A Brand Management Approach

Advertising Media Planning: A Brand Management Approach