Advertising Media Planning: A Brand Management Approach

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Advertising Media Planning: A Brand Management Approach image
ISBN-10:

0765613107

ISBN-13:

9780765613103

Author(s): Kelley, Larry D.
Edition: 1
Released: Oct 02, 2003
Publisher: Routledge
Format: Paperback, 192 pages

Description:

Media decisions are made every day by agency media personnel and by brand management on the client side. This work offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions.

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