Advertising Media Planning: A Brand Management Approach
0765626357
9780765626356
Description:
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Best prices to buy, sell, or rent ISBN 9780765626356
Related Books
- 1
- 2
- 3
- 4
- Advertising Media Planning: A Brand Management ApproachJugenheimer, Donald W.; Kelley, Larry D.Edition:2ISBN-13:9780765620330
- Advertising Media Planning: A Brand Management ApproachJugenheimer, Donald W.; Kelley, Larry D.Edition:1ISBN-13:9780765613097
- Advertising Media Planning: A Brand Management ApproachKelley, Larry D.Edition:1ISBN-13:9780765613103
- Advertising Media Planning: A Brand Management ApproachJugenheimer, Donald W.; Kelley, Larry D.Edition:2ISBN-13:9780765620323
- Advertising Media Planning: A Brand Management ApproachJugenheimer, Donald W.; Kelley, Larry D.Edition:2ISBN-13:9780765620330
- Advertising Media Planning: A Brand Management ApproachJugenheimer, Donald W.; Kelley, Larry D.Edition:1ISBN-13:9780765613097
Frequently Asked Questions about Advertising Media Planning: A Brand Management Approach
The price for the book starts from $33.97 on Amazon and is available from 3 sellers at the moment.
If you’re interested in selling back the Advertising Media Planning: A Brand Management Approach book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Advertising Media Planning: A Brand Management Approach book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.