Health Care Market Strategy: From Planning to Action
ISBN-10:
0763747998
ISBN-13:
9780763747992
Author(s): Hillestad, Steven G.; Berkowitz, Eric N.
Edition: 3
Released: Dec 30, 2003
Publisher: Jones& Bartlett Learning
Format: Hardcover, 287 pages
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Description:
Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
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