Health Care Market Strategy: From Planning to Action

Health Care Market Strategy: From Planning to Action image
ISBN-10:

0763747998

ISBN-13:

9780763747992

Edition: 3
Released: Dec 30, 2003
Format: Hardcover, 287 pages
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Description:

Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.

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