McQuail′s Mass Communication Theory

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McQuail′s Mass Communication Theory image
ISBN-10:

0761965475

ISBN-13:

9780761965473

Author(s): McQuail, Denis
Edition: 4th
Released: May 15, 2000
Format: Paperback, 552 pages

Description:

Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

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