McQuail′s Mass Communication Theory
Description:
Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
Best prices to buy, sell, or rent ISBN 9780761965466
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McQuail′s Mass Communication Theory
McQuail, Denis
Edition:4th
ISBN-13:9780761965473
Mass Communication Theory An Introduction
McQuail, Denis
Edition:3rd
ISBN-13:9780803977846
Mass Communication Theory An Introduction
McQuail, Denis
Edition:3rd
ISBN-13:9780803977853
Mass Communication Theory: An Introduction
McQuail, Denis
Edition:2nd
ISBN-13:9780803980693
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