McQuail′s Mass Communication Theory
Released: May 15, 2000
Publisher: Sage Publications Ltd.
Format: Paperback, 552 pages
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Description:
Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
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