Qualitative Methods in Management Research

Qualitative Methods in Management Research image
ISBN-10:

0761920145

ISBN-13:

9780761920144

Author(s): Gummesson, Evert
Edition: 2nd
Released: Nov 10, 1999
Format: Paperback, 264 pages
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Description:

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.


























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