THE TOURISM SYSTEM: AN INTRODUCTORY TEXT
Released: Jan 12, 2006
Publisher: Kendall/Hunt Publishing
Format: Paperback, 448 pages
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Description:
This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations, tourism marketing and promotion, factors influencing the tourism market, and the characteristics of travel. Learning features include objectives, chapter overviews, and summaries, plus a glossary. Mill teaches in the
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