This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations, tourism marketing and promotion, factors influencing the tourism market, and the characteristics of travel. Learning features include objectives, chapter overviews, and summaries, plus a glossary. Mill teaches in the

THE TOURISM SYSTEM: AN INTRODUCTORY TEXT

Alastair M Morrison

Robert C Mill

Reference

Kendall/Hunt Publishing

Book by MILL ROBERT C, MORRISON ALASTAIR M

THE TOURISM SYSTEM

Business & Money

Industries

Tourism System: a set of interrelated parts working together toward shared outcomes and goals. 
The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips. &nbsp; 
The Tourism System:\nhas been revised with learners in mind; it is written in a much more student-friendly tone. 
is visually appealing - the improved illustration program includes several new contributions from the authors themselves. 
features expanded and enhanced Quick Trips illustrating important practical issues, applications of management concepts, or significant trends in tourism that engage the reader and stimulate class discussion. 
includes new Quick Trips that have been more closely integrated with the contents of each chapter.\nThe Tourism System includes 17 chapters, divided among four part topics:\nDestination – chapters 1-6 better represent the new realities of destination management and give a greater emphasis on sustainable tourism and visitor experiences. 
Marketing – chapters 7-9 give a concise but comprehensive introduction to tourism marketing functions. Chapter 9, Tourism Products and Experience Development, is new to this edition. 
Demand – chapters 10-14 reflect rapidly changing aspects of contemporary visitor behavior including the changing role and impact of technology (mobile devices, websites, and virtual reality on traveler mobility, diaspora, and behavior). Chapter 11, Tourism Experience, is new. 
Travel – chapters 15-17 explore mobility and the organizations that facilitate travel through the Tourism System.

The Tourism System

Xinran You Lehto

Jonathon Day

Travel

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Books by Alastair M Morrison